Trail Cam as PR Assistant

Do you have an under-used wildlife refuge that you would like to promote? A bit of wildlife habitat that needs protecting, but has been forgotten? Strap some trail cameras along likely wildlife corridors and let the resulting photos help you get the word out.

People believe what they see, and photos can show the wildlife diversity in a particular area. And people generally love pics of either cute or scary creatures, so media looking for a “brite” love animal pics.

This story in the San Francisco Chronicle has some trail cam shots, and some wonderful wildlife shots from what must be professional photographers. And yes, the Point Reyes National Seashore is hardly a forgotten wildlife refuge (it has 2.5 million visitors annually), but the pictures make a point. The story, meant to celebrate the seashore’s 50th anniversary, got a lot of play from the Chron and on the Internet. Read the story here.

Photo: A black-tailed deer inspects a trail camera at Point Reyes National Seashore. Photo courtesy of Point Reyes National Seashore.

The State of the Turtle


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At the Massachusetts Division of Fisheries and Wildlife, outreach coordinator Marion Larson was tipped off to Partners in Amphibian and Reptile Conservation’s (PARC) Year of the Turtle by state turtle biologist Lori Erb, who is an active PARC member.

Larson thought the timing was excellent for a Year of the Turtle. The previous year, the state had teamed with the University of Massachusetts in a program to identify and monitor highway crossing sites that were difficult for turtles. The biologists wanted to provide more training, and to round up more volunteers.
In fact, says Larson, the state turtle biologists had plenty of fantastic information on the state’s turtles, and lots of already-scheduled events featuring turtles. The Year of the Turtle was a vehicle, Larson says, “for taking all the disparate pieces and putting them together into something bigger and more over-arching.”
In Connecticut, the Year of the Turtle also provided inspiration and a deadline for outreach biologist Kathy Herz. “I think it has been a really great effort for us. It’s nice to focus on a small animal that is often overlooked in favor of bigger animals like turkey and deer,” Herz says.
In Connecticut, the Year of the Turtle has meant a monthly press release on a different aspect of turtle conservation, a Year of the Turtle Web site, fact sheets on 12 Connecticut turtle species (including sea turtles), an children’s art contest, and an events calendar.
Both Herz and Larson say that the Year of the Turtle has been a success, with plenty of media interest, and other benefits as well. In Massachusetts, for example, 100 additional volunteers signed up for the turtle road-crossing monitoring project.
Herz is sold on the idea of turning the spotlight on an under-appreciated species or group of species. It focuses the public’s and the media’s attention on overlooked conservation issues, and inspires her to check projects off her to-do list that might otherwise be overwhelmed by more urgent issues or more popular creatures. She says, “I’m hoping we will do another species next year.”
Arizona was one of the first states to support the Year of the Turtle program. Find its turtle page here.
Finally, back at the mothership, PARC featured state efforts in its August newsletter. Find that article in a PDF here.
Tomorrow, in honor of the year of the turtle, we’ll take a look at several turtle research projects.
Photo: Red-bellied cooter and painted turtle. The red-bellied cooter (the larger turtle in the picture) is the focus of an annual event in Massachusetts that was included in the state’s Year of the Turtle festivities. Photo courtesy of US Fish and Wildlife Service.

2011: Year of the Turtle

You may think that 2011 is the year of the rabbit. And in the Chinese zodiac, it is. But 2011 is also the year of the turtle, as designated by Partners in Amphibian and Reptile Conservation (PARC). The goal is to spread the word about the worldwide risk to turtle species. According to PARC information, 40 percent of turtle species worldwide are threatened with extinction.

The Year of the Turtle program provides participants with a cool logo; a monthly newsletter with education materials, a calendar, photos, and interviews with turtle experts; a national site for turtle-related events; links to a wealth of information; and, most recently, a t-shirt available for purchase.
Fifty partners have joined with PARC to support the Year of the Turtle. Many of these partner organizations are reptile societies and conservation organizations of various stripes, but four states have also joined in: Massachusetts, Connecticut, Georgia, and Arizona.
Tomorrow we’ll take a look at how two of those states, Connecticut and Massachusetts, have woven the Year of the Turtle into their education and citizen science programs.

Illustration: PARC’s Year of the Turtle logo

Don’t mess with invasive plants in Texas

Giant salvinia in Caddo Lake

The Texas Parks and Wildlife Department reports that last year’s campaign to increase the public’s awareness of the invasive aquatic plant giant salvinia reached more than half of its intended audience. Of the boaters living within 60 miles of four lakes in east Texas who saw an ad or information about giant salvinia, 96 percent said they were “more likely to clean their boat, trailer or gear….”

Giant salvinia (Salvinia molesta) is a native of Brazil that came to North America as a plant for water gardens. It can grow up to three feet thick, and can double in size in a week. It has plagued the lakes of eastern Texas for over 10 years, and is also found in Alabama, Arizona, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, North Carolina, and South Carolina.
According to a department release, the campaign included floating messages on buoys near key boat ramps, fish measuring rulers with campaign messages, online web banner ads, Twitter and Facebook posts, gasoline-pump toppers, billboard ads near key lakes, and a cute television public service announcement (PSA) that personifies giant salvinia as a doofus hoping to hitch a ride with a boater to cause trouble in other lakes.

The campaign was so successful that the department may try a similar effort for zebra mussels, which are not yet as established in the state as giant salvinia.

Read the full press release here. You can find the press releases, radio spots, a PDF of the ruler, and two versions of the television PSA here.

Photo: Giant salvinia in Caddo Lake, Texas, © Texas Parks and Wildlife Department

Harnessing March Madness – Great Lakes SmackDown

A great example of how to liven up important conservation information is the Great Lakes SmackDown!, created by two graduate students at Michigan State University. (In the spirit of academia, their work is done for the Great Lakes Echo, a news service that is a program of the Knight Center for Environmental Journalism at MSU. Got it?)

Graphic: John Kalmar. Great Lakes Echo

This March, an invasive species version of the NCAA basketball tournament has a Sweet Sixteen of invasive plants and animals facing off to determine which of the exotic losers is the most destructive to the Great Lakes region. This time the focus is on land-based invaders, and the competitors include the mute swan, the feral hog, and the gypsy moth.

After perusing fighter profiles, participants submit their brackets, then vote to influence the outcome of each bout.

Last October, a similar SmackDown pitted eight aquatic invaders against each other for the title of “most destructive.” The quagga mussel, aka “The Quagmeister” finished on top. Twenty-five people submitted brackets, and there were over 100 votes in the polls. Best of all, the SmackDown received local newspaper and radio coverage.

“The fact that we pulled it together and got very positive feedback from readers, scientists and our colleagues was a success in itself,” said Alice Rossignol, who coordinates the SmackDown with Rachael Gleason. She expects this March’s SmackDown to be even more successful, thanks to public relations assistance from Michigan State University.

While everything about the SmackDown is executed with Comedy Central-worthy humor, you don’t have to be funny to pull off a similar project, the coordinators said.

“If you have a new idea that discusses an issue in a new way, go for it,” said Rossignol. “The project’s character will be shaped for your own effort and how people interact and respond to it.”

“The SmackDown! was funny because it was fun — fun to read, fun to be a part of and especially fun to put together,” said Gleason, . “We wanted to relate to our readers and get them thinking about an important issue in a new way. And who doesn’t love filling out a March Madness bracket? After deciding on that theme, everything else, like the idea to characterize invasive species as cage fighters, fell into place”

Harnessing March Madness – Great Lakes SmackDown

A great example of how to liven up important conservation information is the Great Lakes SmackDown!, created by two graduate students at Michigan State University. (In the spirit of academia, their work is done for the Great Lakes Echo, a news service that is a program of the Knight Center for Environmental Journalism at MSU. Got it?)

Graphic: John Kalmar. Great Lakes Echo

This March, an invasive species version of the NCAA basketball tournament has a Sweet Sixteen of invasive plants and animals facing off to determine which of the exotic losers is the most destructive to the Great Lakes region. This time the focus is on land-based invaders, and the competitors include the mute swan, the feral hog, and the gypsy moth.

After perusing fighter profiles, participants submit their brackets, then vote to influence the outcome of each bout.

Last October, a similar SmackDown pitted eight aquatic invaders against each other for the title of “most destructive.” The quagga mussel, aka “The Quagmeister” finished on top. Twenty-five people submitted brackets, and there were over 100 votes in the polls. Best of all, the SmackDown received local newspaper and radio coverage.

“The fact that we pulled it together and got very positive feedback from readers, scientists and our colleagues was a success in itself,” said Alice Rossignol, who coordinates the SmackDown with Rachael Gleason. She expects this March’s SmackDown to be even more successful, thanks to public relations assistance from Michigan State University.

While everything about the SmackDown is executed with Comedy Central-worthy humor, you don’t have to be funny to pull off a similar project, the coordinators said.

“If you have a new idea that discusses an issue in a new way, go for it,” said Rossignol. “The project’s character will be shaped for your own effort and how people interact and respond to it.”

“The SmackDown! was funny because it was fun — fun to read, fun to be a part of and especially fun to put together,” said Gleason, . “We wanted to relate to our readers and get them thinking about an important issue in a new way. And who doesn’t love filling out a March Madness bracket? After deciding on that theme, everything else, like the idea to characterize invasive species as cage fighters, fell into place”